We Buy Family-Owned And Founder-Led Businesses In Order To Preserve Legacy

We understand the importance of preserving the legacy of a family-owned or founder-led business. They often have a strong history, unique culture, and a personal touch that sets them apart from larger corporations. We ensure that the businesses thrive under our ownership.

    • Stable or growing revenue (a distressed situation likely won’t be a fit)

    • $750k - $3mm in annual cashflows (generally translates to $3-15mm in Revenue)

    • 10+ years of operations

    • Owner looking to retire and/or transition out of the business

    • Headquartered within 50 miles of the Greater Boston area

    • We are industry agnostic, although prefer businesses that do not rely on fads or trends

Our Focus Areas

Meet the Team

  • Max is the founding partner of Percolate Holdings. Prior to founding Percolate Holdings, Max and his partners sold Student Loan Hero (a platform that helps borrowers manage and repay their student loans) to LendingTree. Earlier in his career, Max was an investment banker and advised on billions of dollars in M&A and capital raising. Max currently lives in Needham with his wife, 2 kids, dog, and can sometimes be found hacking it on the golf course.

  • Amir is the founding partner at Percolate Holdings. Prior to founding Percolate holdings, much of Amir’s career has been focused on helping small businesses to fortune 100 companies acquire new customers online. Having managed tens of millions of dollars of advertising spend Amir knows how to take legacy businesses and modernize them to ensure they continue flourishing into the future. Amir currently resides in Burlington, MA with his growing family and when he isn’t working you can find him shooting hoops or watching one of the local Boston sports teams.

Our Companies

Garage Floor Coating of Boston is a Boston-based concrete coatings business. Originally founded as a painting company in 1978, it now specializes in industrial grade epoxy floor coatings for residential and commercial clients.

Acquired in 2021

Contact us.

Fill out the form, or email us at:

max@percolateholdings.com

amir@percolateholdings.com